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Jimmy Pierce Designs | Custom Hats Brand Film

Brand Film · Central Texas

Jimmy Pierce Designs

Jimmy Pierce Designs

Brand Film · Central Texas

Jimmy Pierce Designs is a Central Texas custom hat shop. This brand film covers the press, the felt, and the floor as a hat is made. Makers hire us for shop and product films. Call 719-964-6971 or start a project with us.

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Start A Project With Us

Tell us the date and what the files have to do. Fill out the form and we will reply.

Brand Film

Jimmy Pierce Designs, a custom hat shop. Press, felt, steam, and the floor as a hat is made.

Film by Adam Grumbo

The maker in a wide-brim hat. Film still at 0:02.
A later profile in the shop. Film still at 0:07.

Jimmy Pierce Designs is a custom hat shop in Central Texas. This brand film is an artistic look into the press, the felt, and the floor as a hat is made. Adam Grumbo's photography site lists it the same way: an artistic look into the custom hat designs.

Pierce's own site says he has been making hats for more than twenty-seven years, first under two master hatters, then in his own shop. Community Impact reported he has been making hats since 1998 and ran his own shop since 2004, going full time in July 2020. Texas Lifestyle Mag placed him among a very small set of custom hat makers in Central Texas and called him a ninth-generation Texan who studied theater design at Texas Christian University.

A tighter hold on the work. Film still at 0:11.
At the press, blocks on the rack. Film still at 0:15.

The same Community Impact piece says the craft started when Pierce, then a TCU freshman, walked into Peter Brothers Hats in Fort Worth looking for a hat to wear with a three-piece suit. Classic films still sit in the work. He named The Maltese Falcon as a favorite.

Each hat is hand crafted to suit the client.

Jimmy Pierce Designs
Steam and the bench. Film still at 0:19.
The shop as it ran. Film still at 0:23.

Steam, Press, And A Week On The Bench

A custom order, as Community Impact described it, starts with a head measurement and a felt color from thirty-two options. The blank arrives unshaped. Steam and press take about thirty to forty-five minutes. Finishing the hat takes about a week. The full wait is about six weeks while materials come in. Texas Lifestyle Mag added the conformateur for measuring, then crown shape, feathers, and bands.

Hands in the process. Film still at 0:27.
A quieter workshop hold. Film still at 0:31.

Contact

Start A Project With Us

Tell us the date and what the files have to do. Fill out the form and we will reply.

On camera the cut stays in that room. A wide-brim hat and a plaid shirt at the press. Blocks on the rack. Shop haze in the backlight. Hands on brim and crown. One hold sits on a felt hat in flame on the bench, a finishing step from that floor.

The Press Around The Shop

Later in the custom-hats cut. Film still at 0:33.
The room around the press. Film still at 0:37.

Pierce's site says he has been featured in magazines and newspapers, on Texas Country Reporter, and by That Englishman in Texas. Texas Lifestyle Mag reported a 2024 customer-appreciation date for twenty years of Jimmy Pierce Designs, a regular Rodeo Austin booth in the first week of March, and a weekly seat on the Drinking Texas radio show.

A felt hat in flame on the bench. Film still at 0:42.
The finish as it moved. Film still at 0:46.

The film does not walk a booth or a radio desk. It stays with the maker and the tools. Makers hire us when the shop floor is the story and a short cut has to carry steam, press, and finish.

A later look at the floor. Film still at 0:50.
Late in the brand film. Film still at 0:54.
Steam at the press. Film still at 0:08.

Book A Shop Film

Hire us for the next bench, press, or studio floor that needs the same kind of brand film. Start A Project or call 719-964-6971.

Start A Project

Call, email, or send the start form. We usually reply the same business day.

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